"Fear is a good motivator. So is wealth. This book shows they can work together to help you find success as an entrepreneur in franchising."

- Frank Carney - Co-Founder Pizza Hut - Current Franchisee Papa John's Pizza

If you don't believe that The Educated Franchisee helped you decide which franchise opportunity was best for you or educated you whether buying a franchise was the right move for you – send us back the book and we'll give you 100% of your money back.

The Book

The Educated Franchisee is more than just a book about buying a franchise – it’s a book that also helps you decide if you should buy a franchise. All too often, when people suggest they may be interested in buying a franchise, advice is overflowing from friends, relatives, colleagues and a variety of so-called experts.

Chances are, they all may be wrong.

But if you’re looking for a practical, easy-to-understand guide that helps you arrive at clear-cut answers to why and how you should buy a franchise business, The Educated Franchisee is the ideal tool for you.

Prior to writing The Educated Franchisee, we sat down to define our mission statement. It is as follows -

‘To create educated franchise buyers that have clearly defined objectives and are able to recognize the right, or wrong, franchise when they see it. Ideally an educated franchisee will move into the franchisee role with their expectations properly set and, as a result, will have a heightened potential for success within the franchise system creating a win/win for all involved.

Always remember that buying a franchise is not the destination, it is the vehicle. To have a safe trip you need a clear destination, a detailed map and a reliable vehicle. The Educated Franchisee is designed to help you at all three levels.

As you would expect, The Educated Franchise contains a wealth of useful franchise information designed to help you make a well informed business decision regarding buying a franchise – this is the vehicle. But buying a franchise is only part of the equation.

The Educated Franchisee also seeks to increase a new franchisees potential for success when buying a franchise. This is accomplished by properly defining your ideal business model prior to jumping into a full fledged examination of various franchise alternatives. The Educated Franchisee also provides you with information that will allow you to properly set your expectations as a franchisee and preserve your positive focus on success. This is both the map and the destination.

All three parts are critical when buying a franchise. Be deliberate and thorough in your preparation … and your chances of a successful journey will be greatly improved. Educated Franchisee is a critical tool if you are seriously considering buying a franchise.